An Asset Management Company (AMC) is a SEBI‑registered entity that conceives, structures, and manages mutual fund schemes and other pooled investment products. AMCs employ portfolio managers, analysts, and compliance teams to research investments, construct portfolios, and ensure regulatory adherence. Key functions include: scheme design (defining investment mandate, risk profile, and fee structure), portfolio construction (security selection and weight allocation), risk management (diversification, position limits, stress testing), distribution (via direct channels, online platforms, or distributors), and reporting (monthly factsheets, annual reports). AMCs earn their revenues primarily through management fees (expense ratio) and, in some cases, performance fees for alternative or hedge‑style funds.